The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

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Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 8, 2019 7:34:35 PM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples:

Topics: credit union marketing, ada, start with why

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Topics: credit union marketing, ada, start with why

Why Millennial Marketing Is Now Just "Why" Marketing.

Posted on Jan 17, 2019 10:41:23 AM

It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.

Topics: credit union marketing, start with why, millennials

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Topics: credit union marketing, start with why, millennials