The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?

Posted on Feb 28, 2019 3:00:00 AM

If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?

Topics: credit union marketing, paid search, social media

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Topics: credit union marketing, paid search, social media

20 Questions That Will Increase Your Social Media Engagement

Posted on Feb 22, 2019 1:23:00 AM

If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.

Topics: credit union marketing, organic social, social media

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Topics: credit union marketing, organic social, social media