If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.Read More
The CU Daily
A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.Read More
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.Read More
We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.
Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.Read More
If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.Read More
Get new posts by email.