The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted on Mar 13, 2019 3:00:00 AM

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Episode 4: The Real Reason Your Organic Social Reach Sucks (And How to Fix It)

Posted on Feb 22, 2019 3:00:00 AM

We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.

Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.

Topics: credit union marketing, organic social

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Topics: credit union marketing, organic social

20 Questions That Will Increase Your Social Media Engagement

Posted on Feb 22, 2019 1:23:00 AM

If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.

Topics: credit union marketing, organic social, social media

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Topics: credit union marketing, organic social, social media