The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

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Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

Why Millennial Marketing Is Now Just "Why" Marketing.

Posted on Jan 17, 2019 10:41:23 AM

It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.

Topics: credit union marketing, start with why, millennials

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Topics: credit union marketing, start with why, millennials

7 Tips for Marketing Your Credit Union to Millennials

Posted on May 3, 2017 10:00:00 PM

These tips are still valuable, but it's been a couple of years since I wrote this post, so I highly recommend that you check out our updated post that covers marketing to millennials.

Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power—$200 billion annually.

Topics: credit union marketing, millennials

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Topics: credit union marketing, millennials