As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.Read More
The CU Daily
A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).
In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.Read More
It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.Read More
These tips are still valuable, but it's been a couple of years since I wrote this post, so I highly recommend that you check out our updated post that covers marketing to millennials.
Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power—$200 billion annually.Read More
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