The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 15: Why Your Credit Union Website Needs a Live Chat or Chatbot

Posted on Mar 15, 2019 3:00:00 AM

Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.

Topics: credit union marketing, website design, marketing platforms, marketing strategy

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Topics: credit union marketing, website design, marketing platforms, marketing strategy

Episode 14: Why Your Credit Union Website Doesn't Need More Traffic

Posted on Mar 14, 2019 3:00:00 AM

Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.

Topics: credit union marketing, content marketing, website design, marketing strategy

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Topics: credit union marketing, content marketing, website design, marketing strategy

Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted on Mar 13, 2019 3:00:00 AM

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

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Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy