If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.Read More
The CU Daily
A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).
Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.Read More
Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.Read More
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.Read More
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.Read More
Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?
As promised, the link to file a legal complaint with Google is here.Read More
Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.Read More
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