The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Read More

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 15: Why Your Credit Union Website Needs a Live Chat or Chatbot

Posted on Mar 15, 2019 3:00:00 AM

Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.

Topics: credit union marketing, website design, marketing platforms, marketing strategy

Read More

Topics: credit union marketing, website design, marketing platforms, marketing strategy

Episode 14: Why Your Credit Union Website Doesn't Need More Traffic

Posted on Mar 14, 2019 3:00:00 AM

Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.

Topics: credit union marketing, content marketing, website design, marketing strategy

Read More

Topics: credit union marketing, content marketing, website design, marketing strategy

Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted on Mar 13, 2019 3:00:00 AM

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Read More

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Read More

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Episode 11: How to Remove Unfair, Negative Google Reviews

Posted on Mar 11, 2019 3:00:00 AM

Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?

As promised, the link to file a legal complaint with Google is here.

Topics: credit union marketing, reputation management, ratings and reviews

Read More

Topics: credit union marketing, reputation management, ratings and reviews

Episode 10: No More Excuses for Website ADA Compliance

Posted on Mar 4, 2019 3:00:00 AM

If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.

Still need help? 

Topics: credit union marketing, ada, website design

Read More

Topics: credit union marketing, ada, website design

Episode 9: Boost SEO, ADA Compliance, and Conversion Rate With Better CTAs

Posted on Mar 1, 2019 3:00:00 AM

Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.

Topics: credit union marketing, ada, seo, website design

Read More

Topics: credit union marketing, ada, seo, website design

Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?

Posted on Feb 28, 2019 3:00:00 AM

If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?

Topics: credit union marketing, paid search, social media

Read More

Topics: credit union marketing, paid search, social media

Episode 7: Why Your Credit Union Should Consider Podcasting and Reconsider Blogging

Posted on Feb 27, 2019 3:30:00 AM

In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.

Topics: credit union marketing, podcasting

Read More

Topics: credit union marketing, podcasting