The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 19: Another Free Strategy to 8x Your Social Reach

Posted on Mar 22, 2019 3:00:00 AM

Does your internal team share a passion for your credit union mission, products, and services? If so, they should be more than willing to help spread the word to others who could benefit from membership.

Topics: credit union marketing, organic social, social media, content marketing

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Topics: credit union marketing, organic social, social media, content marketing

Episode 18: Critical Email Marketing Tips for 2019

Posted on Mar 21, 2019 3:00:00 AM

Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?

Topics: credit union marketing, email marketing, content marketing

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Topics: credit union marketing, email marketing, content marketing

Episode 17: If You Do No Other Paid Media, At Least Run a Remarketing Campaign

Posted on Mar 20, 2019 3:00:00 AM

We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.

Topics: credit union marketing, paid search, social media, content marketing, marketing strategy, paid social, remarketing

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Topics: credit union marketing, paid search, social media, content marketing, marketing strategy, paid social, remarketing

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 14: Why Your Credit Union Website Doesn't Need More Traffic

Posted on Mar 14, 2019 3:00:00 AM

Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.

Topics: credit union marketing, content marketing, website design, marketing strategy

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Topics: credit union marketing, content marketing, website design, marketing strategy

Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted on Mar 13, 2019 3:00:00 AM

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy