In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.Read More
The CU Daily
A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.Read More
We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.
Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.Read More
If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.Read More
Topics: credit union marketing
In our first episode, we introduce the CU Daily podcast, set expectations, and introduce our hosts. This episode (and entire week) is intentionally low-fi, so follow along for a podcast/vlog setup journey in addition to the regular credit union marketing tips, tricks, and trends.
Topics: credit union marketingRead More
Topics: credit union marketing
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples:Read More
It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.Read More
Turn a Negative Into Positive—Online Ratings, Reviews and Your Business—Plus: 10 Common Questions Answered
Ask anyone in business what their reputation is and they will likely tell you it’s fantastic. They’ll assure you they have loyal customers and have been in business for years. It’s a part of business that is highly personal, and often speaks to the core values of a company. Yet many organizations, including credit unions, ignore their online reputation. Given the nature of online and especially mobile technology, online reputation is one of the most important areas in which your organization should be investing. That's why we spoke about it at a recent CUNA Marketing and Business Development conference.Read More
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