The CU Daily

A video/podcast for credit union marketers, covering an actionable tip, trick, or trend. New episodes published every workday (for best results, subscribe for free and watch/listen during your morning commute).

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

Read More

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

Episode 5: Reviewing The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 25, 2019 3:00:00 AM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.

Topics: credit union marketing, website design

Read More

Topics: credit union marketing, website design

Episode 4: The Real Reason Your Organic Social Reach Sucks (And How to Fix It)

Posted on Feb 22, 2019 3:00:00 AM

We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.

Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.

Topics: credit union marketing, organic social

Read More

Topics: credit union marketing, organic social

20 Questions That Will Increase Your Social Media Engagement

Posted on Feb 22, 2019 1:23:00 AM

If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.

Topics: credit union marketing, organic social, social media

Read More

Topics: credit union marketing, organic social, social media

Episode 3: A Hundredth the Cost of Paid Ads and 10x the Performance

Posted on Feb 21, 2019 3:00:00 AM

In this episode, we piggy-back on yesterday's Google Reviews lesson and cover how to leverage your credit union's evangelists.

Topics: credit union marketing, ratings and reviews

Read More

Topics: credit union marketing, ratings and reviews

Episode 2: Boost Your Local SEO With Google Ratings and Reviews

Posted on Feb 20, 2019 3:00:00 AM

In this episode, we discuss the search optimization double whammy you can score today by going nuts with Google ratings and reviews for your credit union.

Topics: credit union marketing

Read More

Topics: credit union marketing

Episode 1: Introduction

Posted on Feb 19, 2019 3:07:20 PM

In our first episode, we introduce the CU Daily podcast, set expectations, and introduce our hosts. This episode (and entire week) is intentionally low-fi, so follow along for a podcast/vlog setup journey in addition to the regular credit union marketing tips, tricks, and trends.

Topics: credit union marketing

Read More

Topics: credit union marketing

The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 8, 2019 7:34:35 PM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples:

Topics: credit union marketing, ada, start with why

Read More

Topics: credit union marketing, ada, start with why

Why Millennial Marketing Is Now Just "Why" Marketing.

Posted on Jan 17, 2019 10:41:23 AM

It's 2019... Are you still wondering how to attract more millennial members? You shouldn't be—and that can be exciting news if you're one of the many credit unions struggling to find relevance through a generation-focused marketing strategy.

Topics: credit union marketing, start with why, millennials

Read More

Topics: credit union marketing, start with why, millennials

Turn a Negative Into Positive—Online Ratings, Reviews and Your Business—Plus: 10 Common Questions Answered

Posted on Oct 23, 2017 5:51:48 AM

Ask anyone in business what their reputation is and they will likely tell you it’s fantastic. They’ll assure you they have loyal customers and have been in business for years. It’s a part of business that is highly personal, and often speaks to the core values of a company. Yet many organizations, including credit unions, ignore their online reputation. Given the nature of online and especially mobile technology, online reputation is one of the most important areas in which your organization should be investing. That's why we spoke about it at a recent CUNA Marketing and Business Development conference.

Topics: reputation management, ratings and reviews

Read More

Topics: reputation management, ratings and reviews