If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.
Play with different types of questions
- Don't be boring/repetitive. Mix up your feed with different types of questions.
- Experiment with different topics and formats to see what works best for your members.
Ask closed-ended questions for easier engagement
The easier it is to answer, the more answers you'll get, so closed-ended questions (yes/no, multiple-choice, true or false, fill-in-the-blank, etc.) are best. While it can be tempting to ask questions like, "What's your favorite childhood memory?" the reality is that very few people will take the time to comment.
Some closed-ended questions don't account for every possible answer—and that's a good thing. Some people love poking holes in topics, which means they'll be even more motivated to respond with an alternate answer (e.g. Question: "Are you happy with your current mortgage?" Answer: "Don't have one! Paid it off last year.")
Stay away from offensive/risky topics
Don't ask questions that could be even slightly offensive or likely to start an argument between members. It may boost your engagement, but it's not worth it. There are just too many ways a controversial discussion can go sideways. Stick to questions that are engaging without being risky.
Also avoid overly-specific or personal questions. Good questions make your members feel like they can contribute without feeling guilty. I'm sure this goes without saying, but it's rude to ask people about their specific rates, income, brand names, level of savings, prices paid, etc. Some of the examples below ride a fine line between getting people to think about their financial options and making them feel bad (or worse, getting them to post sensitive details that can be used by the unscrupulous). Use your own judgement based on your current insights regarding your membership.
20 Ideas to Steal
Here are twenty questions you can use to get the juices flowing and to experiment to see what works best with your audience.
- Are you a saver or a spender?
- If you got a $10,000 bonus today, what would you do with the money?
- If you got a $5,000 bonus today, would you spend it on yourself, on someone else, or not at all?
- Would you consider moving into a "tiny house"?
- Are you currently buying or leasing your vehicle?
- Are you satisfied with the rate at which you've been saving for retirement?
- Are you expecting a tax refund this year?
- Do you do your own taxes or pay an accountant?
- How do you think about [some recent news event related to finance]?
- What's your favorite benefit of working with a credit union?
- Did you vote in our most recent member election?
- What one big purchase in your life do you wish you could do over?
- What community cause would you most like to see our credit union support?
- Would you rather have $50,000 in cash or $100,000 in Amazon credit?
- Would you rather pay off $100,000 of your mortgage or invest $100,000 in the market?
- How old were you when you earned your first dollar?
- What was minimum wage when you first started working?
- If you had to eliminate $100 in monthly expenses, what's the first thing you'd give up?
- Do you pay more each month for television or for coffee?
- How many years do you typically drive a car before buying a new one?