We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.Read More
If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.Read More
Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.Read More
Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.Read More
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.Read More
As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.Read More
In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.Read More
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