Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?Read More
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.Read More
Topics: email marketing
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