Episode 11: How to Remove Unfair, Negative Google Reviews

Posted on Mar 11, 2019 3:00:00 AM

Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?

As promised, the link to file a legal complaint with Google is here.

Topics: credit union marketing, reputation management, ratings and reviews

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Topics: credit union marketing, reputation management, ratings and reviews

Episode 10: No More Excuses for Website ADA Compliance

Posted on Mar 4, 2019 3:00:00 AM

If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.

Still need help? 

Topics: credit union marketing, ada, website design

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Topics: credit union marketing, ada, website design

Episode 9: Boost SEO, ADA Compliance, and Conversion Rate With Better CTAs

Posted on Mar 1, 2019 3:00:00 AM

Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.

Topics: credit union marketing, ada, seo, website design

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Topics: credit union marketing, ada, seo, website design

Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?

Posted on Feb 28, 2019 3:00:00 AM

If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?

Topics: credit union marketing, paid search, social media

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Topics: credit union marketing, paid search, social media

Episode 7: Why Your Credit Union Should Consider Podcasting and Reconsider Blogging

Posted on Feb 27, 2019 3:30:00 AM

In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.

Topics: credit union marketing, podcasting

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Topics: credit union marketing, podcasting

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

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Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

Episode 5: Reviewing The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 25, 2019 3:00:00 AM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.

Topics: credit union marketing, website design

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Topics: credit union marketing, website design

Episode 4: The Real Reason Your Organic Social Reach Sucks (And How to Fix It)

Posted on Feb 22, 2019 3:00:00 AM

We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.

Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.

Topics: credit union marketing, organic social

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Topics: credit union marketing, organic social

20 Questions That Will Increase Your Social Media Engagement

Posted on Feb 22, 2019 1:23:00 AM

If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.

Topics: credit union marketing, organic social, social media

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Topics: credit union marketing, organic social, social media

Episode 3: A Hundredth the Cost of Paid Ads and 10x the Performance

Posted on Feb 21, 2019 3:00:00 AM

In this episode, we piggy-back on yesterday's Google Reviews lesson and cover how to leverage your credit union's evangelists.

Topics: credit union marketing, ratings and reviews

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Topics: credit union marketing, ratings and reviews