Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted Mar 13, 2019 3:00:00 AM by Phil Lockwood

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.


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