Your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.
We've been helping credit unions with website ADA compliance for nearly 2 years now and had almost reached a point of assuming the problem had run its course. Apparently not. Considering how quick and easy it is to perform a comprehensive audit, there's no solid excuse for putting it off any longer. You could still be at risk for a lawsuit, some bad PR, or simply being guilty of under-serving certain, protected groups within (and maybe even outside of) your FOM.
These tips are still valuable, but it's been a couple of years since I wrote this post, so I highly recommend that you check out our updated post that covers marketing to millennials.
Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power—$200 billion annually.