Episode 21: The New Apple Credit Card Is A Game-Changer For Credit Unions

Posted on Mar 26, 2019 1:11:00 AM

The new Apple credit card is the most significant thing to affect the credit union movement since mobile banking. If you didn't catch yesterday's big Apple announcement, here are the key parts that matter to credit unions.

Topics: credit union marketing, cu value proposition

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Topics: credit union marketing, cu value proposition

Episode 20: Why Open Banking Will Save the Credit Union Movement

Posted on Mar 25, 2019 3:00:00 AM

Sure, open banking presents some competitive threats, but to the smart credit union, those threats will be far outweighed by the incredible opportunities.

Topics: credit union marketing, activating, member retention, cu value proposition

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Topics: credit union marketing, activating, member retention, cu value proposition

Episode 19: Another Free Strategy to 8x Your Social Reach

Posted on Mar 22, 2019 3:00:00 AM

Does your internal team share a passion for your credit union mission, products, and services? If so, they should be more than willing to help spread the word to others who could benefit from membership.

Topics: credit union marketing, organic social, social media, content marketing

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Topics: credit union marketing, organic social, social media, content marketing

Episode 18: Critical Email Marketing Tips for 2019

Posted on Mar 21, 2019 3:00:00 AM

Virtually everything about email marketing has changed over the past 5 years. Are your tactics up-to-date or are you falling farther behind?

Topics: credit union marketing, email marketing, content marketing

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Topics: credit union marketing, email marketing, content marketing

Episode 17: If You Do No Other Paid Media, At Least Run a Remarketing Campaign

Posted on Mar 20, 2019 3:00:00 AM

We get it. Running digital ad campaigns can be intimidating, but if you do nothing else, be sure to maximize the effectiveness of your existing website traffic through a simple remarketing campaign.

Topics: credit union marketing, paid search, social media, content marketing, marketing strategy, paid social, remarketing

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Topics: credit union marketing, paid search, social media, content marketing, marketing strategy, paid social, remarketing

Episode 16: The Most Important Factor In Your Digital Marketing Efforts

Posted on Mar 18, 2019 3:00:00 AM

If you're creating content at all, the most time-consuming and expensive part is already done. In this episode, we discuss how to multiply your reach by a factor of 8 or more, while only increasing your effort slightly.

Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, organic social, seo, social media, content marketing, podcasting, marketing strategy

Episode 15: Why Your Credit Union Website Needs a Live Chat or Chatbot

Posted on Mar 15, 2019 3:00:00 AM

Live chat widgets on websites used to really suck. Today's "conversational marketing" widgets, however, support great CX and the larger concept of a marketing flywheel. In this episode, we illustrate the benefits and list the top platform options.

Topics: credit union marketing, website design, marketing platforms, marketing strategy

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Topics: credit union marketing, website design, marketing platforms, marketing strategy

Episode 14: Why Your Credit Union Website Doesn't Need More Traffic

Posted on Mar 14, 2019 3:00:00 AM

Like master marketer Russell Brunson, we often hear from businesses that think they need help generating more traffic to their website. Like Russell, we know that they almost never need more traffic—they need to conversion optimize.

Topics: credit union marketing, content marketing, website design, marketing strategy

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Topics: credit union marketing, content marketing, website design, marketing strategy

Episode 13: Why You Should Be Creating All Content Around Your Avatars

Posted on Mar 13, 2019 3:00:00 AM

One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.

Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, email marketing, organic social, content marketing, podcasting, marketing strategy

Episode 12: Video is the Answer to the Credit Union Movement’s Demographics Problem

Posted on Mar 12, 2019 3:00:00 AM

As boomers divest, credit unions need to leverage new media tactics to drive investment and loyalty from generation Z and millennials. Step one is to lead with smartphone video content across your social channels.

Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

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Topics: credit union marketing, millennials, organic social, content marketing, podcasting, marketing strategy

Episode 11: How to Remove Unfair, Negative Google Reviews

Posted on Mar 11, 2019 3:00:00 AM

Online reputation management should be a big priority for your credit union, but what should you do when someone hijacks your profile with unfair, bogus, or libelous negative ratings and reviews?

As promised, the link to file a legal complaint with Google is here.

Topics: credit union marketing, reputation management, ratings and reviews

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Topics: credit union marketing, reputation management, ratings and reviews

Episode 10: No More Excuses for Website ADA Compliance

Posted on Mar 4, 2019 3:00:00 AM

If your credit union website still isn't compliant with the WCAG 2.0 guidelines (or if you're not sure), take 5 minutes to watch this episode and take action to resolve any issues today.

Still need help? 

Topics: credit union marketing, ada, website design

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Topics: credit union marketing, ada, website design

Episode 9: Boost SEO, ADA Compliance, and Conversion Rate With Better CTAs

Posted on Mar 1, 2019 3:00:00 AM

Fixing the calls-to-action on your credit union website will help win points with Google, help disabled site visitors using screen readers, and increase click-through rates. This episode shows how quick and easy this simple optimization is.

Topics: credit union marketing, ada, seo, website design

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Topics: credit union marketing, ada, seo, website design