Episode 8: Is Paid Search or Paid Social Better For Our Credit Union?

Posted on Feb 28, 2019 3:00:00 AM

If your credit union isn't already sinking a ton of money into paid digital ads, what are the pros and cons of search and social—and whats the best program for you?

Topics: credit union marketing, paid search, social media

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Topics: credit union marketing, paid search, social media

Episode 7: Why Your Credit Union Should Consider Podcasting and Reconsider Blogging

Posted on Feb 27, 2019 3:30:00 AM

In this episode, we cover the 4 million blog articles posted daily and how your credit union can cut through the noise with a podcast or vlog.

Topics: credit union marketing, podcasting

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Topics: credit union marketing, podcasting

Episode 6: Attracting Millennials and Starting With Why

Posted on Feb 26, 2019 3:30:00 AM

In this episode, we do a quick recap of our recent blog article on millennial marketing, and why that very concept is a fallacy in the Attraction stage of the credit union buyer journey.

Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

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Topics: credit union marketing, start with why, millennials, member retention, cu value proposition, marketing strategy

Episode 5: Reviewing The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 25, 2019 3:00:00 AM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad. After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.

Topics: credit union marketing, website design

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Topics: credit union marketing, website design

Episode 4: The Real Reason Your Organic Social Reach Sucks (And How to Fix It)

Posted on Feb 22, 2019 3:00:00 AM

We finish up our first week with a straight-shootin' lesson about putting the social back into your social—and thereby winning with organic.

Looking for even more ideas for questions to ask in your posts? Read our follow-up resource, 20 Questions That Will Increase Your Social Media Engagement.

Topics: credit union marketing, organic social

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Topics: credit union marketing, organic social

20 Questions That Will Increase Your Social Media Engagement

Posted on Feb 22, 2019 1:23:00 AM

If you took 5 minutes to watch today's episode of CU Daily, you know that your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.

Topics: credit union marketing, organic social, social media

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Topics: credit union marketing, organic social, social media

Circle Back to These 7 Digital Marketing Trends in 2019

Posted on Feb 21, 2019 9:21:50 AM

For a small business owner, digital marketing is a huge blessing - even humble online stores or neighborhood mom-and-pop establishments can now compete with bigger, more established brands. 

Topics: email marketing, seo, paid search, social media, video, content marketing

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Topics: email marketing, seo, paid search, social media, video, content marketing

Episode 3: A Hundredth the Cost of Paid Ads and 10x the Performance

Posted on Feb 21, 2019 3:00:00 AM

In this episode, we piggy-back on yesterday's Google Reviews lesson and cover how to leverage your credit union's evangelists.

Topics: credit union marketing, ratings and reviews

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Topics: credit union marketing, ratings and reviews

Episode 2: Boost Your Local SEO With Google Ratings and Reviews

Posted on Feb 20, 2019 3:00:00 AM

In this episode, we discuss the search optimization double whammy you can score today by going nuts with Google ratings and reviews for your credit union.

Topics: credit union marketing

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Topics: credit union marketing

Episode 1: Introduction

Posted on Feb 19, 2019 3:07:20 PM

In our first episode, we introduce the CU Daily podcast, set expectations, and introduce our hosts. This episode (and entire week) is intentionally low-fi, so follow along for a podcast/vlog setup journey in addition to the regular credit union marketing tips, tricks, and trends.

Topics: credit union marketing

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Topics: credit union marketing

The 9 Biggest Mistakes You're Probably Making On Your Credit Union Website

Posted on Feb 8, 2019 7:34:35 PM

I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples:

Topics: credit union marketing, ada, start with why

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Topics: credit union marketing, ada, start with why

Creation Chamber Is Now Distill

Posted on Feb 7, 2019 12:46:51 PM

If you happened to catch my most recent quarterly planning session recap, you're already aware that we're ditching the Creation Chamber name. There are many reasons for this, not the least of which is that when I registered the domain in 2000, I never intended to use it for the marketing agency I'd start a year later.

Topics: distill news

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Topics: distill news