75% of your visitors will make a judgment about your business’s credibility based solely on what they see on your site. With that in mind, it’s important to go over some of the critical design features that a successful Business to Business site should have.
Your organic social posts can get much higher reach with some simple tweaks to your format (By default, your organic reach on Facebook is only 1% of your audience until/when Facebook determines your content is interesting/engaging to your audience.). In short, likes and shares are valuable across all social networks, but "social" implies conversation, so there's nothing more powerful than the all-mighty comment. Here are some quick recommendations—and 20 ideas for queries you can pose to boost engagement on your posts.
I spend a lot of time on a lot of credit union websites and—let's not sugarcoat this—most of them are really, really bad (this is true in virtually every industry, to be fair). After working in digital for a quarter century and being part of more than a thousand redesign projects, I can easily categorize the worst examples.
If you happened to catch my most recent quarterly planning session recap, you're already aware that we're ditching the Creation Chamber name. There are many reasons for this, not the least of which is that when I registered the domain in 2000, I never intended to use it for the marketing agency I'd start a year later. After using the name temporarily while working from my apartment's spare bedroom, it became increasingly difficult to switch directions. I didn't find it to be a fitting name, but our growing team and many clients seemed to like it (even though some of those clients also had a hard time remembering it... we've probably been called "Creative Chamber" more often than not and we've even gotten one or two "Creation Station" references over the years!).
The biggest reason we've decided to switch our name, though, is that we believe our new name speaks more accurately to what we do—and what we don't do. If Creation Chamber was ever a relevant name, it was when we were known for creating Pumpkin Master CD-ROMs (sold in K-Mart), Client/Server Flash Apps for NFL teams, rich internet applications (RIAs) for restaurants, and plenty of elaborate, Flash-based websites for major brands. The recurring, consultative nature, and optimization focus, of our newer relationships, however, seems like an odd fit.
Our new name (and old name, for those who have known us a long time—but that's another story) represents not only what we do, but how and why we do it. That name is Distill.
1. extract the essential meaning or most important aspects of.
In the world of digital marketing, we commonly see our peers pushing too many platforms, leveraging too many tactics, and justifying their efforts (and fees) with way too many spreadsheets full of endless vanity metrics. As the saying goes, “if you can’t dazzle them with brilliance, baffle them with bull.” Our team knows there’s a better way—and we walk that path in everything we do:
We constantly refine our offerings so that only the most effective strategies and tactics comprise our solutions. We follow the 80/20 rule: 80% of the results will come from 20% of the marketing mix. So we eliminate the other 80% of the mix and focus on the most productive 20%.
We’re continually reducing the number of platforms we include in our day-to-day. The best processes and platforms are the ones people actually use, and by minimizing the number of moving parts, we maximize our utilization and mastery. This applies to our internal work and to the tools and training we provide to our clients. When clients understand what we’re doing, they’re smarter, more appreciative, and better to work with.
Instead of exporting a sea of data surrounding every possible metric, we customize beautiful, graphical performance dashboards, focused on the KPIs that matter to the client, and available to them on-demand.
We build MVPs (minimum viable products) through growth-driven website design.
We constantly refine our industry foci so that we can better leverage subject matter expertise in our campaigns.
We believe that genius is nothing more than the ability to make the complex seem simple. And because everything evolves toward its simplest form, our mission is to get there first by avoiding the “shiny object syndrome” that lures many into chasing every little marketing trend for FOMO.
Our very brand is about distilling our product down to the essential, valuable elements, while removing the unnecessary elements and the impurities.
Simplicity, and its resulting elegance, permeate every decision we make.
With all of this in mind, I'd like to introduce you to the new Distill. But first, one last reference:
"Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."
Fellow CreaCh’ers… err, Distillers-
Welcome to 2019! This year has kicked off as the most challenging and exciting in our history. It’s challenging because we’re investing heavily in a complete revamp of our business, but it’s exciting because of the capable people comprising our team and what our plans will manifest over the course of the year.
It took a couple weeks to get last quarter’s debrief out to the team, so I’m proud to be issuing this one the day after our leadership discussions.
Another unique thing you may notice this quarter is that it’s not actually the end/start of the quarter. Lots of travel between Carol, Tiff and myself this month, so getting a head start was our best option.
Creation Chamber teamers,
Apologies for taking longer than anticipated to get this debrief out. As all of you know, Carol, Tiffani and I just completed our latest quarterly leadership offsite. The purpose of these multi-day meetings is to provide a forum where we can step away from the day-to-day tasks and responsibilities of working in the business and deep-dive into the strategic aspects of growing our agency. We held this quarter’s meeting in Las Vegas solely for the opportunity to tour the Zappos campus and get some inspiration for evolving our own culture.
Ask anyone in business what their reputation is and they will likely tell you it’s fantastic. They’ll assure you they have loyal customers and have been in business for years. It’s a part of business that is highly personal, and often speaks to the core values of a company. Yet many organizations, including credit unions, ignore their online reputation. Given the nature of online and especially mobile technology, online reputation is one of the most important areas in which your organization should be investing. That's why we spoke about it at a recent CUNA Marketing and Business Development conference.
We've been helping credit unions with website ADA compliance for nearly 2 years now and had almost reached a point of assuming the problem had run its course. Apparently not. Considering how quick and easy it is to perform a comprehensive audit, there's no solid excuse for putting it off any longer. You could still be at risk for a lawsuit, some bad PR, or simply being guilty of under-serving certain, protected groups within (and maybe even outside of) your FOM.
These tips are still valuable, but it's been a couple of years since I wrote this post, so I highly recommend that you check out our updated post that covers marketing to millennials.
Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power—$200 billion annually.