millennials

7 Tips for Marketing Your Credit Union to Millennials

7 Tips for Marketing Your Credit Union to Millennials

These tips are still valuable, but it's been a couple of years since I wrote this post, so I highly recommend that you check out our updated post that covers marketing to millennials.

Millennials. They’re the largest currently-living generation in the US (over 80 million strong–nearly a quarter of the population) and make up the biggest part of today’s workforce. Like any generation, millennials come with unique characteristics that present marketing challenges, but credit unions cannot afford to ignore their enormous purchasing power—$200 billion annually.