What is Good Design?

Phillip Lockwood / Wednesday, June 20, 2012

A lot of people (clients, employees, partners) still think of website design in mainly an aesthetic paradigm. In reality, that's a small fraction of the equation. Good agencies know how to make a mental (or at least a documented) inventory of every aspect of a system and then bring them together into a cohesive experience.

Good design accommodates:

  • Aesthetics
  • Usability
  • Story-telling
  • Hierarchy
  • Simplicity
  • Efficiency
  • And much more
Want to learn more about the reality of design? Check out this great tutorial by Wells Riley.

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