Distilled Thoughts
The Client Comes Second
There's an interesting perspective illustrated in Walter Isaacson's new biography of Steve Jobs. In it, the author recalls the story of Jobs selecting famed designer Paul Rand (he made the logos for IBM, ABC and UPS) for the creation of a logo for his post-Apple computer company. Jobs asked Rand to present several options for the new logo, to which Rand replied that he would not create options.
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